Steve Calvin M.D. on pregnancy care, health care reform, and innovation

News about shopping in pregnancy

Even though I live where Target Corp is headquartered I missed this:

New York Times: How Companies Learn Your Secrets

We know that retailers know a great deal about us.   Apparently Target developed a tool that diagnoses pregnancy based on shopping habits – much to the surprise of the father of a teenage girl in Minneapolis.   Since this story broke Target has been mum.

This story raises all kinds of concerns.  Many are addressed in Doc Searls’ fabulous new book,” The Intention Economy”.   But the topic of shopping and pregnancy makes me wonder whether (and how) mothers shop for pregnancy care.  Given that the current pregnancy care system is a classic confusopoly it is not likely to be easy.   I’d be happy to hear any insights on the topic.