Jonathan Bush, co-founder and CEO of athenahealth has written a book that you must read:
Where Does it Hurt?: An Entrepreneur’s Guide to Fixing Health Care is available in print and as an e-book. I have been a fan of Bush’s approach to health care for awhile and I couldn’t put the book down. I gave it to some friends and colleagues at the Minnesota Birth Center and they are enjoying it too.
Full disclosure – we use athenahealth as our cloud-based EHR, billing, scheduling, and patient communication platform. It is a key component in our efforts to reform and improve pregnancy and newborn care. Bush and others started their journey in healthcare with a failed attempt at birth centers in California. The timing wasn’t good. It is now. This book will give you some insights into what drives us in pushing ahead with the BirthBundleTM.