The “confusopoly” of pregnancy care continues because the true cost of care is well hidden. Andy Grove, previously CEO of Intel, addresses this in a great article in Wired Magazine (http://www.wired.com/business/2012/10/mf-health-care-transparency/). He says that the health care industry, ” plays a gigantic game of Blind Man’s Bluff, keeping patients in the dark while asking them to make life-and-death decisions”. Here in Minnesota we are working with an insurer and other providers to design a pilot project to take the blindfold off. We aren’t the only ones. I was also recently contacted by an innovative midwife from Boston who is doing the same thing there. More details to come.